The message that you want to crystallize is utilizing a mix of the Five F’s to motivate your target market to purchase. So let’s exam each one:

Functions:
How does the product or service meet the customers concrete needs?

Finances:
How will the purchase affect the customers overall financial situation, not just the price of the product or service, but other savings and increased productivity?

Freedom:
How convenient is it to purchase and use the product or service? How will the customer gain more time and less worry in other aspects of their lives?

Feelings:
How does the product or service make the customer fell about themselves? How does it affect and relate to their self-image? Does the customer like and respect the company?

Future:
How will the customer deal with the product or service and company over time? Will support and service be available? How will the product or service affect the customer’s life in the coming years? Will they have an increase sense of security about the future?

Based on the Five F’s, think about which of these messages is the most important in motivating your target market to purchase? From this you will be able to crystallize your message bringing a new customer base to your company.

So bring on the Five F’s and watch your customer base expand.

For more insights to creating a crystallized message or business ideas contact:

For more insights into being a successful entrepreneur or business ideas contact:
Karen Katcher
Katcher Associates LLC
908-719-1027
karen@katcherassocites.com
katcherassociates.com

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